Behind the design

A number of people have asked me, What does the logo



mean? It's a curious question because looking back,



its foundation is on conversations with the artist,
 


Antonio Hardy. Our talks about the ideas and



values of using coffee roasting as a conduit for



creating atmospheres for community engagement,



positive collectivity and communication grew naturally.



From this, Antonio transformed these words into



beauty ( #blackmanmagic ). To me, art is open for



interpretation. My interpretation of  Antonio's art for the



roastery is such - The triangle visualizes economic, social,



and environmental sustainabilty; the butterfly - growth,



and the galaxy - limitless positive potential.