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Behind the design
A number of people have asked me, What does the logo
mean? It's a curious question because looking back,
its foundation is on conversations with the artist,
. Our talks about the ideas and
values of using coffee roasting as a conduit for
creating atmospheres for community engagement,
positive collectivity and communication grew naturally.
transformed these words into
). To me, art is open for
interpretation of Antonio's art for the
roastery is such -
The triangle visualizes economic, social,
and environmental sustainabilty; the butterfly - growth,
and the galaxy - limitless positive potential.
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